January in Formula E was all about finding the sport’s ‘New Year, New Me’. The all-electric motorsport spent the month outlining what it is—and who it wants to align with—as they look toward an ambitious future. While the championship standings didn’t dramatically shift, with the season only a few race weekends old, the pressure began to rise. At the same time, a few off-track developments hinted at changes that could shape Formula E beyond these opening races of the season.
Strategy over Spectacle
January’s racing action featured two E-Prix; both rounds underlined how finely balanced the early championship already is and how decisive strategic calls are becoming.
The 150th E-Prix in Mexico City delivered a landmark victory for Nick Cassidy, whose precisely judged Attack Mode gamble cut through. The North American race was defined by shifting fortunes and repeated neutralisations through flags. While early drama sidelined pole-sitter Sébastien Buemi, Cassidy’s late charge proved decisive, holding off sustained pressure to take the win.
Miami followed with a very different combination. A drying track and delayed standing start turned the race into a strategic puzzle, one that Mitch Evans solved superbly from ninth on the grid. His measured drive delivered Jaguar TCS Racing’s first win of the season. Meanwhile, Porsche’s double podium reshaped the Teams’ Championship picture and signalled a resurgence after a quiet start.
With just three race weekends completed, the standings remain tightly packed. Nevertheless, January made one thing clear: in Formula E, timing, not raw pace, is proving to be the difference-maker.
Margins, Not Momentum
After three race weekends, the Drivers’ Championship remains tightly compressed. Nick Cassidy leads the standings on 40 points in his first season with Citroën. Pascal Wehrlein sits just two points behind for Porsche, while Jake Dennis completes the provisional podium on 37 points. Thus, the Top 3 are separated by just three points.
The margins remain slim further down the order. Reigning world champion Oliver Rowland is fourth, with Nico Müller rounding out the top five. Crucially, the entire Top 5 are separated by just seven points, underlining how little separates the early contenders.
From a team perspective, the picture is equally fragmented. No team has placed two drivers inside the top four, while Porsche are the only team with two representatives in the Top 5. Beyond them, the spread is even wider; aside from Porsche, every team in the top eight is represented by a single driver. Highlighting how competitive the series is in these early stages across the field.
At the other end of the standings, DS Penske, Lola Yamaha and CUPRA KIRO are still waiting for a breakthrough, with none of their drivers inside the top nine. In this early season, in a tightly packed field, even small setbacks can already have deciding consequences.
Technology with Intent
January made it clear that Formula E’s relationship with technology is moving beyond experimentation and into execution. New partnerships with TWG AI and Google Cloud pointed toward artificial intelligence becoming embedded across both team operations and the championship itself. Not as a buzzword, but as infrastructure.
At the team level, Andretti Global’s collaboration with TWG AI focused on integrating intelligence into competitive decision-making. Andretti president Jill Gregory described the partnership as being “rooted in curiosity, trust and a shared commitment to pushing what’s possible”, reflecting a shift toward AI as a system-wide tool.
That same direction was echoed at championship level through Formula E’s expanded partnership with Google Cloud. CEO Jeff Dodds labelled the collaboration “a true game-changer”. With that, the championship placed the emphasis more on sharper strategy, clearer broadcasts and more efficient operations behind the scenes.
Identity, Values and Cultural Reach
Beyond technology, January was also about defining what Formula E wants to represent. The championship made sporting history by becoming the world’s first B Corp certified sport. Pairing this achievement with a SunGod eyewear collaboration. This formally aligns elite competition with measurable social and environmental impact.
“We didn’t set out to join a club; we set out to break the rules of what a global sport is allowed to be,” Dodds cleared up. He highlighted how Formula E views sustainability as part of its competitive DNA rather than a constraint.
That broader identity was mirrored in the series’ cultural positioning. Actor Lucien Laviscount was confirmed as a brand ambassador for the season. Announced in last year’s Evo Session, he now embodies Formula E’s continuing efforts to reach audiences beyond traditional motorsport fans.
Laviscount described the championship as “unlike anything else in sport”. This partnership is set to reinforce the idea that Formula E sees cultural relevance and sporting credibility as complementary, not competing, priorities.
Evo Sessions Return in Jeddah
The initiative by Formula E will return for a second instalment in Jeddah, with new faces and an improved concept. This event will bring together 12 personalities from various backgrounds (sport, tech and entertainment) to experience the thrill of driving a GEN3 Evo car for the first time. The first driver to be announced for this was Josh from @theburntchip. As part of the changes, this year’s Evo Sessions will be streamed live on YouTube.
January didn’t deliver definitive answers, but it did establish intent. On track, races were decided by judgement and timing rather than outright speed. While off track, Formula E used the month to sharpen its identity and ambitions. With the championship still wide open and bigger points ahead, the opening races of the season have been more about signals.
150 races. What started as a bold concept has quietly become an established world championship. January made it clear that Formula E sees that milestone as a foundation, not a finish line.