New Beginnings
Formula E is entering a new chapter. As the 2026/27 championship enters the GEN4 era, Formula E has revealed a new visual identity to signal its direction. The newly revealed logo isn’t just about physical change. It represents that Formula E is looking forward into the future. A future with new high-end performance cars, innovation and stronger connection with modern culture.
Out With The Old, In With The New
Compared to the old, the new logo has a sharper and more dimensional look. This reflects on their confident statement on what high-performance sustainable racing is like today. Do these new identity changes align with GEN4? Yes, it does in various ways. For example, the positioning of ‘F’ and ‘E’ being angular represents speed and moving forward. Furthermore, the new identity that Formula E has designed is to work across all forms of media, including social media, fashion, gaming and streaming, as well as live events. Alongside this, it reflects their attempt to feel more connected to contemporary culture while still having their main focus being racing and technology.
As Ellie Norman, Formula E’s Chief Marketing Officer, commented, “We believe progress should be thrilling. We are no longer asking people to imagine what the future of racing could be; we are showing them what it looks like.” This is shown through the bold colours and expressive typography they have chosen. This represents the energy and dynamic Formula E is going for. All of this tied together is designed to look as energetic on phone screens as it does going at 200 mph on track.
What does this mean for fans?
For the fans, most importantly, this new GEN4 era is going to showcase more action on track. It appears that the design of the GEN4 car is to encourage wheel-to-wheel racing and more opportunities for attacking and overtaking. With the E-PrixUnleashed format, it includes a high downforce setup allowing drivers to carry more speed through corners, which will increase wheel-to-wheel action. So what exactly is E-PrixUnleashed you may be wondering. It is a new racing format from Formula E that will be introduced in the upcoming season. As a result, it will focus more on car speed than energy management. That could provide fans with more of the wheel-to-wheel action they want.
How Their New Brand Identity and GEN4 Work Hand in Hand
This is where the vision of the new logo and the GEN4 car meet. An era that is not just about changing logos and changing how the car looks. It is a vision of where Formula E is heading: trying to be faster while staying culturally relevant. The GEN4 era seems to appear as part of Formula E’s wider push to connect performance and technological innovation with contemporary culture.