Formula E is joining forces with Marvel Studios in a bold crossover for the season finale of its 2024/25 campaign. Officially titled The 2025 Marvel Fantastic Four London E-Prix. The races will take place on 26 and 27 July at ExCeL London. This partnership is blending the thrill of electric racing with the excitement of The Fantastic Four: First Steps, which hits cinemas later this week.

The unique collaboration will see iconic race features renamed. Most notably, Attack Mode will become Fantastic Four Attack Mode. Small changes like these will be adding a superhero twist to Formula E’s signature power-boost feature. Superheroes aren’t new to the grid. Fans who tuned into the Berlin E-Prix will remember Lola Yamaha‘s all-in marketing push. In which they raced in striking Superman-themed liveries to promote the new Superman film hitting the cinemas.

“This collaboration is a powerful example of how Formula E can deliver across entertainment, culture, and innovation,” said Tiziana Di Gioia, Formula E’s Chief Revenue Officer. “Just as Marvel Studios brings legendary heroes to the screen, our drivers are real-life speed heroes.”

Holly Frank of Walt Disney Studios added, “The Fantastic Four and Formula E share much connective tissue – from innovation and technology to fast-paced action and fun!”

This crossover could be a game-changer, attracting new audiences, especially younger fans. This marketing move positions Formula E further as a forward-thinking global entertainment brand.